An Analysis of Local MSME Empowerment through the Integrated Halal Tourism Ecosystem Model of Sunan Giri
A Case Study in Gresik
Keywords:
empowerment of MSMEs, halal tourism, sunan giri gresikAbstract
The integrated model of the halal tourism ecosystem serves as an essential strategy in empowering local economies based on Islamic values. This study aims to analyze the role of the integrated halal tourism ecosystem model of Sunan Giri in empowering local Micro, Small, and Medium Enterprises (MSMEs) in Gresik Regency. This research employs a descriptive qualitative approach through a combination of literature study and field interviews. The literature study involves reviewing academic references, government reports, and previous research related to halal tourism and MSME empowerment. Meanwhile, interviews were conducted with local MSME actors in the Sunan Giri area, such as meatball vendors, fruit salad sellers, souvenir traders, and parking attendants, to gain empirical insights into the community’s economic dynamics. The findings indicate that integration among business actors, local government, Islamic financial institutions, and the community creates positive synergy in developing halal tourism. This integration contributes to increased economic activities, local employment absorption, and the strengthening of regional Islamic identity. However, several challenges remain, including low understanding of halal standards, limited infrastructure, and restricted financial access for MSMEs. Therefore, continuous collaboration between the government, Islamic financial institutions, and business actors is required to strengthen a competitive and sustainable halal tourism ecosystem in Gresik.
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