The Role of Halal Certification in Supporting the Development of Halal Tourism
A Study of Business Products at the Annuqayah Islamic Boarding School
Keywords:
halal certificate, Islamic boarding school, halal tourismAbstract
Halal certification plays an important role as a mechanism to ensure that products meet the standards set by Islamic law. Halal certification serves as an authoritative symbol that guarantees the safety and halal status of food products for Muslim consumers. With this legal system in place, businesses operating in the Annuqayah Islamic boarding school environment are encouraged to obtain halal certification as a form of guarantee of halal status and to increase consumer confidence as a form of development for halal tourism. Given the growing popularity of halal tourism. The research method used was a qualitative approach, through three methods, namely observation, interviews, and documentation. Annuqayah Islamic Boarding School is one of the largest Islamic boarding schools in Sumenep Regency, which has a positive influence in the fields of education and economic empowerment of the boarding school itself. Annuqayah Islamic Boarding School continues to innovate to develop its business units, such as Lubangsa bread and Air Suci water, both of which have halal certificates. The existence of these two products has had a significant positive impact. On the one hand, the community has a high level of trust in the quality of Air Suci water and Lubangsa bread because they are certified and produced with attention to halal and hygiene aspects. Thus, Pondok Pesantren Annuqayah's efforts in developing Air Suci and Roti Lubangsa products are not merely economic activities, but also part of a larger strategy to strengthen the image of Islamic boarding schools as centers of halal economy and halal religious tourism destinations in Sumenep Regency. Through the collaboration of spiritual values, economic principles, and compliance with the law, the Islamic boarding school serves as a concrete example of how religious institutions can actively contribute to building a sustainable halal ecosystem.
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